There are a number of strategies that can be followed to
improve the effectiveness of locally generated web sites:
- It's next to impossible to involve every
potential user of a web site in the composition of the content
aimed at people living in a particular country or people
who have shared interests, but some input should be sought
from them in the process of web development. Focus group
meetings can be used to bring together representatives of
the community of users for the web site who should form
part of the web development team. An information needs assessment
can be undertaken through asking the people to state them
in written form - through a questionnaire or orally - through
informal and formal interviews.
- Local people need to be trained to be
information literate i.e. understand the value of information
and use that information to improve their well being.
- Local people need to be trained in the
formulation of the content and produce it for the web or
other delivery channels like radio, TV and mobile phones.
EContent creation is now a priority area
that needs to be addressed in the democratisation of the Internet.
It is that simple - traditional information service providers
should first develop a liking for the web sites and allocate
funds to create, update and widen access to these sites.
Lesson 01: Web Content
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